Leading optic specialist SWAROVSKI OPTIK has unveiled the highly anticipated launch of the NL Pure 42 binoculars in a new striking burnt orange colour. This bold addition to the NL Pure series combines the binoculars’ legendary optical performance and largest field of view in its class, with a vibrant aesthetic designed for discerning travellers, luxury adventurers, and passionate wildlife and nature observers.
The NL Pure 42 combines class-leading optics with a perfectly balanced ergonomic design, revealing a high-quality all-round binocular. With an objective lens diameter of 42mm, the binoculars are perfect for observing in low light at dawn or dusk, and especially in mountain terrain thanks to the magnification and comparatively light weight.
Like all binoculars in the NL Pure product series, the NL Pure 42 features the innovative SWAROVISION technology. The specially shaped lenses provide crystal-clear images all the way to the edges, eliminating the need to refocus if your eye moves in the large field of view. For prolonged use, the NL Pure also comes with a forehead rest providing unbeatable comfort and allowing steady viewing even at 14x magnification.
The introduction of a vibrant burnt orange colour in addition to the green, elevates this experience further, offering a statement piece for those who demand both exceptional clarity and distinctive style. Burnt orange is a powerful shade reminiscent of sunrises, fiery rocks, and the flickering of a campfire – moments when nature reveals its full energy.
“The NL Pure in burnt orange is a statement in terms of technological perfection and aesthetic design. Anyone who chooses these binoculars is making a conscious choice: the best field of view in its class, exceptional optical and mechanical precision, perfect ergonomics – and a color that stands out without being overbearing,” explains Thomas Saller, spokesperson for the Executive Board of SWAROVSKI OPTIK.
The NL Pure Series is available in 8×42, 10×42 and 12×42 magnification and comes with an FSB functional sidebag, UCS universal comfort strap, eyepiece cover and objective lens cover. The NL Pure in Burnt Orange costs from £2,410 for the NL Pure 8×42, £2,450 for the NL Pure 10×42 and £2,490 for the NL Pure 12×42 and is available at www.swarovskioptik.com. For more information, visit NL Pure.
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Notes to Editors:
Image Captions (left to right):
- The NL Pure 42 comes with a forehead rest for unbeatable comfort for prolonged use. Credit SWAROVSKI OPTIK.
- SWAROVSKI OPTIK has unveiled the NL Pure 42 binoculars in a new striking burnt orange colour. Credit SWAROVSKI OPTIK.
- The NL Pure 42 combines class-leading optics with a perfectly balanced ergonomic design. Credit SWAROVSKI OPTIK.
Selection of high-res images are available to download from https://www.dropbox.com/scl/fo/uknma1leqnf4e0klxiiid/ABdIzEfGWRuiFfzhG9l77_w?rlkey=ip327tpuo9azgp94n0ejbty34&st=4ikpqbdd&dl=0.
ABOUT SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects.
For Media Enquiries, Images and SWAROVSKI OPTIK Product Loan, contact:
Sarah Salord | GEC PR | swarovskioptik@gecpr.co.uk