SWAROVSKI OPTIK has today announced the launch of their exciting new product, the dG (digital guide), the first long-range optical device that allows nature enthusiasts to easily observe, identify and share sightings of birds and other animals.Available to purchase from April 2020, the SWAROVSKI OPTIK dG promises to make the challenge of identifying and discovering birds as easy as possible thanks to unique optics and pioneering technology.

After utilising the 8x magnification power of the dG optical device to locate birds and mammals, users can digitally document images and videos of their spot via the integrated, high-resolution camera. With the simple push of a button, the images and videos are then transferred to a smartphone and automatically identified by the Merlin Bird ID app or the dG Mammals app, which instantly provide information about the species spotted.

Social birders can also use the SWAROVSKI OPTIK dG app to share their discoveries in real-time with like-minded nature lovers via the device’s integrated Wi-Fi hotspot, which allows up to five other users within a five-metre range to live stream sightings on their own device.

Outdoor enthusiasts and young birders eager to learn about wildlife can enjoy using the dG in all weathers and terrains since the rugged housing of the easy-to-use monocular protects from dirt, dust and rain.

The SWAROVSKI OPTIK dG will be priced from £2,040 and is available to purchase from authorised specialist retailers, as well as at WWW.SWAROVSKIOPTIK.COM.

The world belongs to those who can see beauty.
Experience the moment!

Notes to Editors:

Technical Data of the SWAROVSKI OPTIK dG:

Magnification 8
Effective objective lens diameter (mm) 25
Eye relief (mm) 17.0
Field of view (m/1,000 m/ft/1,000 yds) 119/357
Field of view (degrees) 6.8
Shortest focusing distance (m/ft) 2.5/8.2
Functional temperature (°C/°F) -10/+50 (+14/+122)
Storage temperature (°C/°F) -30/+70 (-22/+158)
IP protection class IP 67
Approx. weight (g/oz) 550/19.4
Camera resolution (effective) 13 MP (4192 x 3104 px)
Rechargeable battery Li-Ion 2600 mAh
Battery operating time during normal operation (hrs) 6
Battery operating time during maximum operation (hrs) 3.5
Add-on program (app) dG app, dG Mammals
Maximum number of observers 5
Interface Wi-Fi (wireless LAN)
Minimum interface coverage (m/ft) 5/16.4
Charger interface USB-C
Supplied with USB-C 2.0 charging cable, dG field bag,

dG carrying strap, eyepiece cover, operating

instructions, cleaning cloth, quick guide

Photo caption:
Image 1: SWAROVSKI OPTIK has announced the launch of the Digital Guide, the first optical device with digital animal identification.
Image 2: The SWAROVSKI OPTIK dG (digital guide).
Image 3: Users of the dG can identify birds and animals via the Merlin Bird ID app or the dG Mammals app.
Image 4: By using the dG app, users can also choose to share their discoveries in real-time with like-minded nature lovers via the device’s integrated Wi-Fi hotspot

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and esthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2018 was 156.3 million euros (2017: 146.3 million euros), with an export ratio of 91%. The company has around 960 employees.

For Media Enquiries, Images and SWAROVSKI OPTIK Product Loan, contact:
GEC PR | swarovskioptik@gecpr.co.uk