SWAROVSKI OPTIK, a global leader in high-quality long-range optical devices, has been announced as the official premium optic partner of Shangri-La Hotel, At The Shard, London. During a six-month launch phase, SWAROVSKI OPTIK will showcase the new ATX Interior spotting scope in four of the hotel’s most luxurious suites, including the Shangri-La suite, as well as one telescope in reception for guests to use at their leisure.

Taking functionality to a new level, the ATX Interior telescope is the first product from SWAROVSKI OPTIK which has been specifically designed for indoor use and this special edition perfectly complements any stylish interior thanks to its elegant Terra finish and gracefully crafted wooden tripod.

Available as a complete set including the ATX eyepiece module Interior, 85mm objective module Interior, WT wooden tripod Interior with integrated tripod head the new telescope can recognise the smallest detail thanks to the state-of-the-art SWAROVISION technology including an impressive 25-60x magnification and an effective objective lens diameter of 85mm providing a large field-of-view.

Peter Antoniou, Country Manager in UK & Rep of Ireland for SWAROVSKI OPTIK said, “Shangri-La Hotel, At The Shard, London is renowned for offering some of the best views in London and was the perfect choice for us to showcase the new ATX Interior spotting scope. Thanks to the high-quality objective lens and wide field of view, the ATX is the ideal optic to ensure guests make the most of these impressive views and the stylish design of the scope complements the elegant surroundings of the hotel.“

Paul Brackley, General Manager of Shangri-La Hotel, At The Shard, London said, “We’re delighted to be partnering with SWAROVSKI OPTIK. The new ATX Interior spotting scope will provide our guests with a unique viewing experience at the height of luxury.  Its impressive capabilities enables close up views of the bustling London Bridge neighbourhood, as well long distance views far beyond the city, as far as the eye can see.”

The ATX Interior is an edition in SWAROVSKI OPTIK’s ATX spotting scope range, which is renowned for its excellent quality, and is currently in a pre-launch phase until September 2018. The ATX Interior will be officially available in the UK through www.SWAROVSKIOPTIK.com and various retailers from October 2018.

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Photo caption:
Image 1: The ATX Interior telescope is the first product from SWAROVSKI OPTIK which has been specifically designed for indoor use.
Image 2: The ATX Interior telecope is available as a complete set including the ATX eyepiece module Interior, 85mm objective module Interior, WT wooden tripod Interior with integrated tripod head.
Image 3: The ATX Interior is an edition in SWAROVSKI OPTIK’s ATX spotting scope range, which is renowned for its excellent quality, and is currently in a pre-launch phase until September 2018.

ABOUT SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2017 was 146.3 million euro (2016: 140 million euro) and the export ratio is 91%. The company has around 950 employees.

About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts currently operates over 100 hotels with a room inventory of over 41,000.  Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services.  Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Qatar, Singapore, Sri Lanka, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom.  The group has a substantial development pipeline with upcoming projects in Australia, mainland China, Cambodia, Indonesia, Malaysia and Saudi Arabia.  For more information, please visit www.shangri-la.com.

For Media Enquiries, Images and SWAROVSKI OPTIK Product Loan, contact: 
GEC PR | swarovskioptik@gecpr.co.uk