Our Senior Team
Fiona Anderson, Company Director
Fiona has enjoyed a twenty-year PR career, spanning corporate, B2B, lifestyle and travel spheres. Fiona’s client experience includes fast-moving consumer goods (FMCG) campaigns for Procter & Gamble and Reckitt Benckiser, through to publicity for Allied Domecq (Pernod Ricard) drinks brands, to premium travel brands that include Aitken Spence, Conrad, Kimpton and Hilton hotels, and PR for travel disruptors and destinations as diverse as Click&Boat, India, the Maldives, the Philippines, Jamaica, Kyoto in Japan and Breckenridge, Colorado.
Fiona has worked for a wide variety of clients all over the UK on marketing campaigns and media launches – pet accessories, book launches, restaurants, hotels, and even dating websites. From co-ordinating regional roadshows for India’s Association of Tour Operators (IATO), to running high profile PR events for the Philippines and India Tourism at World Travel Market, Fiona’s extensive strategic experience ensures the execution of all activity is carried out seamlessly, creatively, to schedule and as agreed.
Fiona sat on the advisory board of Women in Travel (CIC) for four years and is a Fellow of the UK’s Tourism Society.
Sarah Salord, Company Director
With over 20 years of creating compelling narratives and invaluable connections, Sarah is a true force in the world of public relations and has an impressive and extensive network across national, consumer, and travel trade media.
Sarah’s expertise covers a diverse portfolio of destination accounts. She’s been instrumental in shaping the PR and marketing landscapes for tourism boards such as Visit Maldives, Incredible India, Philippines DOT, Visit Kentucky, Philadelphia CVB, Sarasota CVB, Bradenton Area CVB, and Central America.
Beyond destinations, Sarah’s strategic touch extends to high-profile hospitality and travel brands, including Kimpton Hotels & Restaurants and Aitken Spence Resorts, as well as the award-winning Airport Parking and Hotels (APH). Her expertise also includes working with renowned lifestyle brands such as Swarovski Optik, the world’s leading long-range optic specialists, and Secret Atlas, pioneers in Expedition Micro Cruises to the polar regions.
Sarah has orchestrated major launches and media events including the world’s first smart binocular the AX Visio with Swarovski Optik and Visit Maldives’ 50th Anniversary of Independence Celebrations in the UK. She’s also hosted press conferences at World Travel Market and successful client roadshows across the UK.
“SWAROVSKI OPTIK has worked with the GEC PR team for many years and I have always been impressed with their professionalism and creativity. They generate impressive media coverage across a wide range of publications and platforms, and continuously initiate premium partnership opportunities that deliver the results that we need.”