October 2024 – For 75 years SWAROVSKI OPTIK has been creating high quality binoculars combining ground-breaking optics with beautifully crafted designs and this Christmas the long-range optical specialist has three luxury gifts perfect for all the family.

The new MY Junior binoculars are the iconic ‘WOW’ gift for those young wildlife lovers, encouraging them to get up close to nature and create experiences for the whole family to enjoy. For the more style-conscious outdoor enthusiast, who likes to pack light, the folding and compact CL Pocket is the ideal present or for those looking to experience nature on a whole new level, the AX Visio with built-in AI technology able to identify more than 9,000 species will be sure to impress.

For Inspiring the Young Generation of Nature Lovers – New SWAROVSKI OPTIK MY Junior Binoculars from £400
In May this year, SWAROVSKI OPTIK launched the brand new MY Junior binoculars, the first high-quality children’s binoculars specifically tailored to the needs of children from 6 to 14 years of age. These binoculars are the perfect Christmas gift for younger wildlife enthusiasts, from their colourful design in glacier blue or jungle green to their very easy operation with a large field of view, and child-friendly instructions featuring an illustrated hawk. With the MY Junior binoculars, children can see subjects 7 times closer than with the naked eye and are exceptionally light weighing just 480 g (16.9 oz). The binoculars are also supplied with a practical bag with enough space to carry the MY Junior notebook to record all their discoveries providing the perfect excuse for connecting with younger family members.

MY Junior costs from £400 and is available at https://www.swarovskioptik.com/gb/en/outdoor/products/binoculars/my-junior.  

For the Style-Conscious Wildlife Enthusiast – SWAROVSKI OPITK CL Pocket from £720
If you’re looking for a Christmas gift that will impress in both design and quality, the SWAROVSKI OPTIK CL Pocket is the perfect present. Designed for the great outdoors, the CL Pocket is a folding compact binocular with an impressive 119-metre field of view. It’s easy to use and incredibly rugged and following an upgraded design, it now sits even more comfortably in the user’s hand. Available in two colours, green and anthracite, the CL Pocket also has a choice of bespoke accessory packages including a field bag plus carrying strap available in two designs, Wild Nature and MO Mountain.

The CL Pocket 8×25 with accessory package costs from £720 and the CL Pocket 10×25 with accessory package costs from £760 available at https://www.swarovskioptik.com/gb/en/outdoor/products/binoculars/cl/cl-pocket.

For the Smart Birder in the Family – SWAROVSKI OPTIK’s World’s First Smart Binoculars the AX Visio from £3,820
For birding, wildlife or outdoor enthusiasts looking to identify animals at the touch of a button and capture these moments in high-quality photos or video, the new AX Visio 10×32 binoculars from SWAROVSKI OPTIK will make a stand-out gift this Christmas. This techological sensation was designed by world-famous industrial designer Marc Newson combining a modern appearance with an ergonomic design that feels comfortable to hold. The impressive AX Visio allows real-time identification of more than 9,000 birds and other wildlife, while an integrated camera captures photos and videos allowing these to be immediately managed and shared with a connected smartphone using the associated SWAROVSKI OPTIK Outdoor App.

The AX Visio 10×32 binocular costs from £3,820 and is available at www.swarovskioptik.com/us/en/outdoor/products/binoculars/ax-visio/.

The world belongs to those who can see beauty.
Experience the moment!
SEE THE UNSEEN.
www.swarovskioptik.com

  • Photo caption:
  • Image 1: The new SWAROVSKI OPTIK MY Junior binoculars are the perfect ‘WOW’ gift for those young wildlife lovers.
  • Image 2: At the touch of a button, the new SWAROVSKI OPTIK AX Visio assist with the identification of birds and other creatures, allow discoveries to be shared, and offer a wide range of practical extra functions.
  • Image 3: Designed for the great outdoors, the SWAROVSKI OPTIK CL Pocket is a folding compact binocular with an impressive 119-metre field of view.

High-res images – https://www.dropbox.com/scl/fo/hz232vj7isla7v05f8pu8/AKNyZMYsItRcfAYf96bMGq0?rlkey=j9wkepomgpqyb3uw47w70og2t&st=rhs23akb&dl=0

ABOUT SWAROVSKI OPTIK
SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products, and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects.

For Media Enquiries, Images and SWAROVSKI OPTIK Product Loan, contact:
Sarah Salord | GEC PR |[email protected]