If you’re looking to raise your brand’s profile and stand out from the competition, have you thought about integrating your PR and social media strategy?
A digital PR strategy working in partnership with social media platforms such as Facebook, Instagram, YouTube and LinkedIn is an effective way to amplify a brand’s image. From sharing compelling brand stories to tracking PR and marketing campaigns, it’s a powerful tool.
In our GEC PR June newsletter, we’re sharing 5 tips and insights to help brands understand how they can boost their profile through an effective collaboration between the two sectors.
- Create a strategy specific to each social media platform – Each of the social media platforms are effective for different reasons – LinkedIn for thought-leadership and brand announcements, Instagram, TikTok and YouTube for visual storytelling, X/Twitter for news pitches and Facebook for connecting with like-minded communities. Ensuring posts are tailored to each of the platforms is essential, and a great way to shout about PR news, coverage, and connect with media and influencers.
- Showcase your PR Wins and News – Shouting about PR wins such as stand-out coverage, successful events or product news can really help improve a brand’s credibility. Including a journalist or publication’s handle or tagging a venue can also encourage them to re-share or engage with the post, helping to reach a wider audience. It’s another channel to raise awareness beyond traditional PR methods, increasing brand exposure.
- Plan Strategic Influencer Partnerships – Working in partnership with relevant content creators or influencers is a great way for brands to connect with a wider, engaged audience. For example, a PR story or product review showcased through an influencers’ social media posts, videos and podcast interviews will add credibility and reach audiences aligned with your brand.
- The Need for Speed – Sometimes a story or news announcement needs to be communicated quickly. Whether it’s responding to a relevant topic in the news or announcing a brand launch, social media can be used to effectively communicate a PR story with media, content creators and potential clients. With a carefully drafted post, news can be communicated in real time and help create a buzz around a brand.
- Track a Campaign’s Results – When launching a PR campaign, including bespoke hashtags in related posts is an easy way to track where and how the campaign and the brand’s being mentioned. Brands can also target specific audiences and regions to maximise a PR or marketing campaign’s reach and results.
If you would like to find out more about how an effective social media PR strategy can help your brand, get in touch with Fiona and Sarah at GEC PR to book a free consultation – info@gecpr.co.uk.
Find out about GEC PR at www.gecpr.co.uk.