This World Kindness Day (Friday 13 November 2026), home care provider Delore Care is launching a new ‘Kind in Mind‘ recruitment campaign, when they will be actively seeking out CVs from potential employees that demonstrate acts of kindness in their everyday lives. From Friday, Delore Care is urging the kind and compassionate to contact them to learn more about their vacancies and careers in care. For those interested, a kind temperament is essential – for all other skills, training will be provided.
Such is the emphasis on kindness at Delore Care that from Friday nominations for the company’s first Ambassador of Kindness will begin. Staff across Delore Care will be asked to suggest a colleague they feel best demonstrates exemplary levels of kindness, and the first Ambassador of Kindness will be announced and rewarded with a ceremonial plaque and a Pamper Hamper at the end of the year.
Kike Olaleye, Co-Founder and Quality Director at Delore Care, explains the rationale for these World Kindness Day initiatives: “Kindness is one of the most important qualities we look for when recruiting, because great care is about so much more than completing everyday tasks. It’s about understanding the person behind the care needs and finding little ways to make their day brighter. For some people, our carers may be the only person they see that day, so those moments of connection really matter. A smile, a song or simply taking the time to listen can make an incredible difference. That’s what compassionate care means to us.”
Across the organisation, professional carers demonstrate this philosophy in countless small but meaningful ways. One carer supports a former dancer who is no longer able to dance as she once did. Knowing how much dancing meant to her, the carer regularly dances around her, bringing smiles and moments of joy into her day. Another carer has discovered that singing to a gentleman receiving care helps lift his spirits, making him feel happier, more relaxed and comfortable.
Through these World Kindness Day initiatives, Delore Care aims to shine a light on the dedication of professional carers and the positive impact they have on vulnerable people’s lives, while inspiring more compassionate individuals to consider a rewarding career in care.
For more information about Delore Care and its career opportunities, visit www.delorecare.com/careers.
ENDS
Note to Editors
For interviews with Kike Olaleye, or further information about Delore Care initiatives, please contact:delorecare@gecpr.co.uk
- Image 1: This World Kindness Day, Delore Care will be launching a Kind in Mind Recruitment Campaign.
- Image 2: Delore Care staff will nominate their first Head of Kindness this month.
High resolution versions of these images can be found here.
About Delore Care
Delore Care is a relationship-centred care provider offering at-home and live-in care across Surrey, East Sussex, Wiltshire and Bristol. Co-founded by Kike Olaleye, Quality Director, and Joseph Olaleye, Chief Executive Officer, the organisation was built around a simple belief: good care starts with getting to know the person, not just the help they require. Its “Enhancing your day” philosophy reflects this, with thoughtful, attentive support shaped around individual routines, preferences and what matters most to each person.
Delore Care provides support ranging from a few hours each week to round-the-clock live-in care, including personal and domestic care, companionship, medication and mobility support, night and end-of-life care, as well as specialist support for people with learning disabilities, autism and complex care needs. Kindness, trust and respect are central to its approach, with support designed to feel natural, intuitive and personal. Recognising that a carer may be the only person a client sees that day, its teams aim to make every interaction meaningful while helping people maintain their independence and live life on their own terms.
Delore Care’s mission is to help raise the minimum standard of care across the sector, ensuring every client is treated with dignity and respect regardless of how their care is funded. This ethos runs throughout the organisation, from leadership to frontline carers, with a strong focus on training, support and confidence. By combining professionalism and compassion with innovation that strengthens human connection, Delore Care aims to empower its carers to deliver better experiences and outcomes for the people they support.