Agata Henderson specialises in a highly specific and competitive sector: transforming small, often challenging urban gardens into functional, family-friendly retreats. Agata’s brand needed to expand into the local West London media and a national consumer audience, and our strategy focused on positioning Agata as a go-to expert for urban gardening, small-space solutions, and sustainable climate-resilient design in major UK lifestyle publications.
The Strategy: Expertise as the Hook
GEC PR recognised that in the home and garden sector, journalists are constantly looking for actionable, seasonally-relevant advice and value-driven content. The strategy focused on three core pillars:
- Expert Positioning: Utilising Agata’s technical knowledge (soil health, drainage, and structural integrity) to provide authoritative “how-to” content.
- Seasonal Reactivity: Pushing out timely tips—such as pruning schedules and frost protection—exactly when editors were planning their monthly features.
- Trend-Led Storytelling: Aligning Agata’s philosophy with broader consumer trends, such as ‘wellness gardens’, biodiversity, and adapting to the UK’s shifting climate.
The Results: High-Growth Consumer Visibility
The campaign delivered high-authority coverage that significantly increased Agata’s digital footprint and brand authority as well as securing Agata as a regular spokesperson for mainstream publications.
- £84,366+ in Earned Coverage: Our campaign secured valuable coverage in prestigious publications like Country Living, Ideal Home and Landscaping Matters reaching a high-end, engaged audience.
- Improved SEO: The backlinks from high-authority domains such as Country Living improved the organic search ranking for “West London Garden Designer.”
- Consumer Trust: By appearing in respected print and digital titles, Agata’s website saw increased traffic and interest from clients seeking professional, reliable guidance.
Testimonial from Agata Henderson,
Working with Sarah from GEC PR has been a fantastic experience for my garden design business. I initially went into the engagement not really knowing what to expect from PR, but Sarah quickly demonstrated the value of having the right person representing your brand.
Thanks to her efforts, my work gained excellent exposure in several lifestyle magazines, which significantly raised the profile of my business. One of the standout results was securing a permanent column in the industry periodical Landscaping Matters, something I hadn’t imagined would come out of the collaboration.
Sarah was professional, proactive, and clearly well connected in the media landscape. The coverage she achieved has helped position my business more strongly within both the consumer and professional markets. I would highly recommend Sarah and GEC PR to anyone looking to build visibility and credibility for their brand.