As a London-based travel and lifestyle PR agency, GEC PR works with inspiring brands that focus on sustainability, wellbeing and innovation. The agency had the exciting opportunity to manage the UK media launch and PR campaign for Collectivino, a new sustainable wine distributor]championing organic and planet-friendly wines.
Campaign Objectives
Collectivino wanted to quickly raise brand awareness, drive website traffic and increase sales through targeted PR activity. With a focus on sustainable consumer PR, GEC PR developed a creative media relations and launch strategy designed to engage lifestyle audiences — particularly young professionals aged 25+ with a passion for eco-conscious and organic products.
Strategy and Implementation
GEC PR’s approach began with a strong press office function — drafting and distributing a SEO-optimised press release announcing Collectivino’s UK launch to lifestyle, family, food and drink, wellness and sustainability media. The team secured widespread UK media coverage by inviting key journalists to sample Collectivino’s organic wines and experience the brand’s delivery service first-hand, resulting in authentic and trusted editorial reviews across major outlets such as Metro, Decanter and Luxury Lifestyle Magazine.
To further elevate brand storytelling, GEC PR organised a London media event where leading consumer journalists met Collectivino Co-Founders Martin and Toby. The event generated a significant buzz on social media and increased awareness across print, digital and influencer channels including Facebook, Instagram and X (Twitter).
Results
- 37,550,522 people reached through earned media coverage
- Over £50,000 worth of PR coverage across leading outlets such as Decanter, Metro, Daily Mail and City AM
- More than 400 journalists engaged across lifestyle, sustainability and drinks media
- 12 high-profile media reviews arranged following the London launch event
Outcome
Through strategic PR storytelling and media engagement, GEC PR successfully positioned Collectivino as an exciting new player in the sustainable wine space. The launch demonstrates GEC PR’s expertise in delivering results-driven lifestyle PR campaigns that raise awareness, build credibility and drive commercial outcomes for brands with purpose.