GEC PR Company Director, Fiona Anderson

While most of the UK is panic-buying petrol and children’s Christmas presents, savvy PRs and marketers have bigger plans afoot… How to make the most of early 2022 media pitches in order to promote their organisations and reach target customers.

After the generally disastrous pandemic months, when many businesses stalled or reversed in terms of growth, much hope is pinned on the opportunities that 2022 will bring.

So while your fellow human beings and business competitors may be focusing their energies on what to wrap beneath their Christmas trees, think about how best to engage with media and content creators now. How can you provide them with the stories and information they’ll need for new year stories that can build awareness and sales for your organisation?

For instance, four compelling story hooks to think about now and pitch in the coming weeks (to media directly or via a PR agency) could be:

• New Year, New You: Is your product or service perfect for the perennial New Year features? How can your brand help people become a better version of themselves in 2022?
• Mood Enhancers: Seemingly endless weeks of grey and cold do affect the national psyche, so do you have news of an uplifting product, service, or getaway destination, perfect for the winter months?
• Valentines Day: Can you give media or content creators a quirky twist on this day… they’ve got copy to file, so they’ll work with you if you give them something different or fun to work with.
• After Winter, must come Spring: What can your potential customers or clients look forward to doing with you/your brand this Easter bank holiday or Easter school holidays?